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Starbucks And The Cup Conspiracy

Cup Conspiracy: Finding the ROI of Starbucks Baristas Spelling Your Name Wrong

On average, Starbucks garnered an additional 100 mentions per day from authors sharing pictures of their name on the cup:

Two things:

Personalization = influence.

And

Eight times outta ten my name is spelled wrong on my Starbucks cup. Maybe I’ll post it the next time. #anisha not #alisha #iesha #lisa

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