Last week I had the pleasure of attending and speaking at the American Marketing Association Non Profit Marketing Conference. In addition to facilitating a workshop on Multicultural Marketing with the brilliant Diana Cardenas , it was great to hear perspectives from thought leader speakers and hundreds of participants that represented a diverse mix of non profit organizations across the country. Kudos to Quinn and his staff team at AMA , @consultkeenan and the conference committee on a job well done. Check out the live tweet stream of the event on Twitter at #amanp.
Here are some of my favorite tweets and reflections from the conference:
Segment and personalize your marketing, find your audience, connect authentically then offer meaningful and relevant opportunities to participate. Diana Cardenas of Easy Non Profit Marketing shared: “When it comes to your organizations marketing, there’s no such thing as the general public”. ABC News has a great take on this “Modern Family Phenomenon
Facebook is currently the most used social networking tool by non profits with average page likes of 8,317 . “Its important for non profit organizations to have a perspective and get in the conversation”according to Marketing Consultant Valerie Morris.” @MeierlingW #socialmedia helps you bypass gatekeepers and get your orgs message directly to reporters, and other media.
@salesleadertodd don’t do anything different think differently about what you do made me think about creative ways organizations can craft a strong social media presence. According to Beth Kanter: “Nonprofits struggle with finding the time to create content, but the secret is repurposing, reimagining and curating”. Check out how some organizations serve as hub of information on a particular subject matter
Reach out, deputize your leadership and supporters to be ambassadors of your campaign. #unitedway has over 500 FB pages and 200 twitter handles but unifies all of their social media through using two hashtags: #unitedway #Liveunited. @ulmancancerfund reviews and plans their social media outreach at their weekly leadership team meetings
Go download the sales and advertising kits of the periodicals they read
One of my biggest post conference challenges is saving the contact information of the people I meet and remembering what we discussed when we met (I know I’m not the only one) 1) Donate Life America has a QR code on the back of their cards. Recipients can scan that code with a smartphone and instantly save and store contact information (thanks Aisha) 2) the American Association for Cancer Research had a small neat business card sized package of mints privately labeled with their contact information including links to their social media pages (thanks Valerie)
@omoiyek “marketing” is ambiguous and will evolve with the needs of your organization. @McKinleyAdvisor– The mistake many make is only doing research once, you need to do it every few years to see what’s changed, where u r making progress
@ulmancancerfund does a social media mashup page for their Half Full Triathlon. @joshrice 25 Awesome Free #Google Tools for Marketers — in case u were not paying attention to Google’s awesomeness. The United Way Big Tweet Campaign