“It’s Not What You Know. It’s Who You Know”
Getting started with your sponsorship campaign is a lot like climbing a mountain path to a spectacular waterfall at the top. You’re full of energy and loaded with expectations about the end product, getting all the funds you need
Along the way, you encounter obstacles – streams with logs and stones – that you have to cross. But you forge ahead knowing that the reward is worth the effort.
Taking it step by step, stone by stone, you can meet your corporate sponsorship fundraising goals:
- If you’re prepared to stick to the basics.
- And remember your closest connections are often the key to your success.
One of the largest obstacles is making the RIGHT connection to your potential sponsors.
Here are three basic steps to leverage your connections:
- Take inventory of everyone you know or have some connection to who is connected to a potential sponsor: A friend who’s a manager at a company who would sponsor you, someone at your health club who works for a company that is known to sponsor events, friends, and colleagues who work at companies match employee contributions. Make this your first tier contact list to which you will make your request or send your sponsorship proposal.
- Write down every vendor you deal with: stores where you buy office supplies restaurants you frequent, your favorite clothing retailer, etc. Everyone who sells you something has an interest in helping you because you help them! This is your second tier.
- Identify the industries you think are most suited to your particular event or organization and research how to best contact them for sponsorship. Some use web portals, some use marketing agencies, and others have specific instructions on their websites to request funding. Make a third list of all the contacts you are able to identify this way. These steps will certainly help you make your way across one of the hurdles on your journey to sponsorship funding.
Later this week, I’ll share my formal prospect research process.
In the meanwhile, does your organization want to up your corporate sponsorship game?
Let’s connect and talk about your goals.