If your organization is like many nonprofit organizations :

  • You’ve seen funding for your organization plummet and demand for your services increase.
  • You are constantly seeking new ways to raise additional funding.
  • You’ve probably thought about how your organization can get more support from the corporate community.

Funding from corporations can be a great opportunity for your organization to increase your budget but– you should never haphazardly create a corporate sponsorship program for the sake of filling a budget deficit. Before pursuing support from corporations, you first need to know your organizations goals,  then ask yourself these 4 questions:

  1. What is your organization trying to achieve?
  2. Can you effectively tell your organizations story?
  3. What value could your organization provide to a prospective corporate sponsor?
  4. What impact could a corporation make by supporting your organization?

Asking and answering these four questions help your organization clearly articulate your goals, rationale and value proposition to prospective corporate sponsors.

If you are looking for better results, need coaching or a roadmap to jump start your corporate sponsorship program, I would love the opportunity to save your organization thousands of dollars and countless hours –even in a bad economy.

Get our latest publication, Get Sponsored 


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Corporate Sponsorship Tips

Corporate Sponsorship Tips from American Marketing Association Non Profit Marketing Conference

Last week I had the pleasure of attending and speaking at the American Marketing Association Non Profit Marketing Conference. In addition to facilitating a workshop on Multicultural Marketing with the brilliant Diana Cardenas , it was great to Read more…

Corporate Sponsorship Tips

How I wasted $9,200 of other peoples money trying to secure corporate sponsorships

More than 88% of corporations contribute to charitable causes, organizations and brands yet many organizations are unsure about the best ways to develop a prospect list, prepare a proposal, approach a corporate prospect face to Read more…

Corporate Sponsorship Tips

Get Corporate Sponsorship For Your Small Business- check out the transcript

I recently had the pleasure of being on #smallbizchat talking about how small businesses can get corporate sponsorship. Check out the transcript of that chat below and if you don’t follow @smallbizchat and @smallbizlady on Read more…