Get Corporate Sponsorship »

Getting started with your sponsorship campaign is a lot like climbing a mountain path to a spectacular waterfall at the top. You’re full of energy and loaded with expectations about the end product, getting all …

Read the full story »
Corporate Sponsorship 101
Corporate Sponsorship Tips
Home » Corporate Sponsorship Tips

5 Tips to Help You Close the Deal after Securing a Meeting with a Corporate Sponsor

Submitted by

Eighty eight percent of corporations give to charitable causes. Here are five additional tips for standing out and raising money from corporations:

Make a good business pitch

That includes: overview of your history  and track record, sponsor benefits, and a clear articulation of how those benefits complement your sponsors goals and philosophy. Also—make sure to include a sponsorship reply form.

Meet in person if you can.

Have the person who introduced you to the sponsor arrange and attend the meeting with you. During the meeting, ask open-ended questions about your sponsors goals and giving priorities and then listen.

Be clear about what you want.

Use phrases such as: “Here’s how you can partner with our organization” , or “Ideally, you could…” and then insert the action you want them to take.

Know the next steps

Know the next steps and when you should expect to hear back from a sponsor.

Immediately send a short thank you to the Corporate Sponsor

A short thank you note that recaps the mutual benefits you proposed.  Whether or not you land the sponsorship, keep your prospect informed of your work and strengthen your chance of getting their support in the future. Note: ask for permission and make sure you are not violating email spam laws.

Some resources and further reading

IEG: research database, advisory and ROI services Linkedin: search area corporations—then find out if they are connected to your organization or volunteers

Leave a comment

Add your comment below. You can also subscribe to these comments via RSS

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> 

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar