Eighty eight percent of corporations give to charitable causes. Here are five additional tips for standing out and raising money from corporations:

Make a good business pitch

That includes: overview of your history  and track record, sponsor benefits, and a clear articulation of how those benefits complement your sponsors goals and philosophy. Also—make sure to include a sponsorship reply form.

Meet in person if you can.

Have the person who introduced you to the sponsor arrange and attend the meeting with you. During the meeting, ask open-ended questions about your sponsors goals and giving priorities and then listen.

Be clear about what you want.

Use phrases such as: “Here’s how you can partner with our organization” , or “Ideally, you could…” and then insert the action you want them to take.

Know the next steps

Know the next steps and when you should expect to hear back from a sponsor.

Immediately send a short thank you to the Corporate Sponsor

A short thank you note that recaps the mutual benefits you proposed.  Whether or not you land the sponsorship, keep your prospect informed of your work and strengthen your chance of getting their support in the future. Note: ask for permission and make sure you are not violating email spam laws.

Some resources and further reading

IEG: research database, advisory and ROI services Linkedin: search area corporations—then find out if they are connected to your organization or volunteers


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