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Getting started with your sponsorship campaign is a lot like climbing a mountain path to a spectacular waterfall at the top. You’re full of energy and loaded with expectations about the end product, getting all …

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7 Things to Know about Corporate Philanthropy vs. Corporate Sponsorship

differences

It’s important to recognize the differences between corporate philanthropy and corporate sponsorship.┬áHere are seven distinctions:

Corporate philanthropy is motivated by altruism and supports a socially beneficial cause without financial or material reward to the corporation.
Philanthropic gifts …