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Getting started with your sponsorship campaign is a lot like climbing a mountain path to a spectacular waterfall at the top. You’re full of energy and loaded with expectations about the end product, getting all …

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Who else wants to find the list of generous corporations in their state?


These corporations have either direct giving programs, foundations, sponsorship programs, in-kind donations, product donations, volunteer programs, or matching gift programs.
INSTRUCTIONS: visit this link: and replace my state, “PA” with yours.
Let me know how it goes

7 Things Successful Sponsorship Seekers Understand


“The point is to understand.” ― Albert Einstein
Can your business, brand, project or service potentially help advance the marketing and sales objectives of a corporation? If the answer is yes, corporate sponsorship could be a viable …

4 Proven Strategies For Getting A Sponsor In The Next 90 Days


Over the past 18 years, I’ve helped my clients raise over $80 million dollars. During the early days of my career, I wasted time and other people’s money by taking a haphazard approach to securing corporate sponsorship. …

How To Write Proposals That Click..And Get Funded


When writing your sponsorship proposal, imagine having the good fortune of a face to face meeting with the CEO of Campbell Soup, Denise Morrison. How can you connect with this very busy executive in such a …

What Everyone Ought To Know About Funding Your Small Business With Corporate Sponsorship: 10 Steps


Getting funding from corporations may be a great opportunity for your small business, but you can damage your brand if you do not go about it the right way. You want to develop a prospect …

People Just Like YOU are selling Tweets For $1,000. Heres The Scoop


Corporations spend billions of dollars partnering with people, organizations and brands that can help them reach their ideal customer. People and organizations just like you! These resources can help you identify your level of influence and how to use that influence: When it comes to brand influence The Word Of Mouth Marketing Association (WOMMA) has the Ultimate Guidebook: . Go to page 23– it describes the different types of influencers. How people are getting paid to attend conferences and licensing their intellectual property


Corporations spend billions of dollars partnering with people, organizations, and brands that can help them reach their ideal customer. People and organizations just like you!  These resources can help you identify your level of influence and …

Raising Money from Corporate Sponsors Takes Time


Corporate sponsorship is a long tail strategy not a fast financial solution. And it takes time.
It can take MONTHS to close a sponsorship deal. Most folks aren’t successful because they step away just before  the …

7 Things to Know about Corporate Philanthropy vs. Corporate Sponsorship


It’s important to recognize the differences between corporate philanthropy and corporate sponsorship. Here are seven distinctions:

Corporate philanthropy is motivated by altruism and supports a socially beneficial cause without financial or material reward to the corporation.
Philanthropic gifts …

Corporate Sponsorship Tips from American Marketing Association Non Profit Marketing Conference

Last week I had the pleasure of attending and speaking at the American Marketing Association Non Profit Marketing Conference. In addition to facilitating a workshop on Multicultural Marketing with the brilliant Diana Cardenas , it was great to …