Get Corporate Sponsorship »

Getting started with your sponsorship campaign is a lot like climbing a mountain path to a spectacular waterfall at the top. You’re full of energy and loaded with expectations about the end product, getting all …

Read the full story »
Corporate Sponsorship 101
Resources
Corporate Sponsorship Tips
Strategy
Marketing
Home » Archive by Month

Article Archive for August 2017

7 Things to Know about Corporate Philanthropy vs. Corporate Sponsorship

differences

It’s important to recognize the differences between corporate philanthropy and corporate sponsorship. Here are seven distinctions:

Corporate philanthropy is motivated by altruism and supports a socially beneficial cause without financial or material reward to the corporation.
Philanthropic gifts …

Corporate Sponsorship Tips from American Marketing Association Non Profit Marketing Conference

Last week I had the pleasure of attending and speaking at the American Marketing Association Non Profit Marketing Conference. In addition to facilitating a workshop on Multicultural Marketing with the brilliant Diana Cardenas , it was great to …